Accredited for 1 CPD point (CPD Standards Office). ICF CCE: 0.75 CC + 0.25 RD credits

No two brains are alike, yet we constantly assume other people think the way we think. An experienced snake handler and someone terrified of snakes will respond to the same rustle in the bush in completely different ways, and neither response is wrong. It's the same with every interaction in your workplace.

In this webinar, Linda Ray explores the brain's fundamental organising principle: minimise threat and maximise reward. Using vivid real-world examples including how different countries responded to COVID based on their past pandemic experience, she shows how this universal filter drives every decision, every reaction, and every relationship at work. She introduces the SCARE model as a practical framework for understanding the five domains where threat and reward play out in the social context of work.

In this webinar, you will:

1. Understand the threat-reward mechanism that governs your brain's response to every situation, mostly without your awareness
Learn why people respond so differently to the same event and how past experience shapes prediction in the brain
Explore the five SCARE domains (Significance, Certainty, Autonomy, Relatedness, Equity) and how to identify which ones are being triggered
Develop the ability to read social situations through a neuroscience lens and respond in ways that reduce threat for others

[Webinar] Threat vs Reward:

The Universal Filter That Governs Our Thoughts