Accredited for 1 CPD point (CPD Standards Office). ICF CCE: 1.0 CC credit.

One of the most natural words in a leader's vocabulary is "why." Why did you do that? Why do you think that happened? It feels curious, open, helpful. Except the brain doesn't receive it that way. Asking "why" generates a threat response because it challenges both autonomy and a person's sense of significance. It puts them on the defensive before you've even heard their answer.

In this webinar, Linda Ray explores the neuroscience of questioning, why language matters far more than intent, and how small shifts in the words you choose can move a conversation from threat to reward. She shares practical alternatives to "why" questions, explains the power of deep listening, and demonstrates how great questions can unlock thinking rather than shut it down.

In this webinar, you will:

Understand why "why" questions trigger a threat response in the brain, even when your intent is genuinely curious
Learn specific question reframes that achieve the same outcome without activating defensiveness
Explore the connection between deep listening and the quality of the questions you ask
Develop a practical questioning toolkit that supports people to think more clearly rather than defend their position

[Webinar] How to Ask Great Questions to Get Great Results