Accredited for 1 CPD point (CPD Standards Office). ICF CCE: 1.0 CC credit.

Here's the paradox of feedback: our brains are fundamentally wired to need it, but they're also wired to not like it. If someone's past experience of feedback has been threat-based, their brain has already predicted what's coming before you finish your first sentence. They'll shut down, stop listening, and certainly won't collaborate on an action plan. Research shows that only about 41% of feedback interactions actually improve performance. The rest either have no effect or make things worse.

In this webinar, Linda Ray and organisational development consultant Wendy Hall explore why feedback so often fails and what neuroscience tells us about how to deliver it in a way the brain can actually receive. The webinar traces the history of feedback systems from their origins in the US military through to modern performance management, and explains how the brain's prediction system shapes whether feedback lands or bounces.

In this webinar, you will:

Understand why the brain predicts threat before feedback even begins and how to change that prediction
Learn why only 41% of feedback improves performance and what happens neurologically in the other 59%
Explore the difference between feedback that triggers a protective response and feedback that activates problem-solving and growth
Develop a practical, neuroscience-informed approach to giving and receiving feedback that works with the brain, not against it

[Webinar] Feedback: Why Our Brains Need It