Accredited for 1 CPD point (CPD Standards Office). ICF CCE: 1.0 CC credit.

When you're stuck on a problem, your instinct is to try harder, think more, and push through. Neuroscience says that's exactly backwards. It's a quiet brain, not a busy one, that produces insight. In fact, simply closing your eyes can help you solve a problem because it reduces the sensory input competing for your brain's attention.

In this webinar, Linda Ray explores the neuroscience of creativity, from divergent thinking to the "aha moment" of insight. She draws on neuroimaging research to explain why we're significantly more likely to solve problems with insight when we're in a positive mood, why anxiety actively blocks the creative process, and what the research says about the conditions that allow creativity to flourish in teams and organisations.

In this webinar, you will:

Understand the brain science behind insight and why your best ideas come in the shower, on a walk, or when you stop trying
Learn why anxiety and cognitive overload physically block the neural pathways required for creative problem-solving
Explore the difference between divergent and convergent thinking and why teams need both at different stages
Discover practical ways to create the conditions for insight in yourself, your team, and your organisation

[Webinar] The Creative Brain:

How to Maximise Creativity with the Brain in Mind